My restaurant and hospitality odyssey
began as a dishwasher/bus boy in a Virginia Beach, VA diner
in the summer of 1978. Over the next eight years I completed
my education and worked in restaurants from Raleigh, NC to Seekonk,
MA. Dishwasher, bus boy, host, waiter, sandwich maker, salad
station, prep cook, dessert plating and preparation, line cook,
and floor sweeper - I experienced and enjoyed them all. The camaraderie,
hard work and respect that comes with working hard and being
productive were intoxicating. After college I entered the world
of corporate restaurants. I hated it. There I was wearing a white
coat and paper toque doing product yield reports and inventory.
A former co-worker, two others and myself opened a fine dining
southwestern themed restaurant in Virginia Beach, VA. The restaurant
was a success and is still operating today. As a partnership
we were not successful. Too many cooks in the kitchen! We sold
the business and I took a job as a catering chef for a local
gourmet store and catering company. Catering did not provide
the adrenaline rush of a restaurant. After ten months my
wife and I accepted an offer to move to Atlanta. Two months later
I was living in Atlanta working as the Sous Chef at Murphy’s
in the Virginia-Highland area. Six months later I was the restaurant
chef. Over the next four years, we expanded, relocated to a more
prominent location and completely transformed the menu and concept.
Crescent Moon was founded and opened on January 1, 1995 in downtown
Decatur, GA. We opened initially as a breakfast and lunch diner.
After five years we expanded into a larger location which we
built from the ground up. Dinner was added and we reopened to
standing room only crowds. We kept it up for eight more years
and then received an offer to sell which was well timed and reflective
of our commitment to excellence. Over those thirteen years, I
was involved in every aspect and every decision of the operation,
everyday. I opened a second Crescent Moon in May of 2004. Then,
I saw the wisdom of employee manuals, proper training, creating
promotions, organized book keeping etc. My staff and I created
those items along with many other tools that enabled me to operate
two locations without a clone.
When I started Crescent Moon, my goal was to be the best at
every position. I worked long and hard and earned the respect
of my staff and can boast one of the lowest turnover rates in
the industry. That time in the trenches working with my staff
and customers created the atmosphere necessary for success. The
documentation and formulation of the spreadsheets, manuals and
metrics are all a product of involvement not a textbook. There
is no substitute for experience. I enhanced my experience with
a formal education, not visa versa. I started at the bottom.
I would honor the opportunity to share my knowledge and experience
with you and your company.
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